So Drumpf’s fear-inducing tweets after the Brussels attack-that we now live in a “different world”-works in his favor because the world is in a time of terrorist crisis. Emerging research by David Clementson at Ohio State suggests that when candidates are highly emotional (angry, for example), it works in their favor during times of crisis. Why? The reason may be that we’re in a time of crisis. It wasn’t just Drumpf talking about the size of his family jewels-by all accounts, the debates (the Republican ones in particular) were often uncivil and even undignified. Yet the more uncivil the candidates’ language becomes, the higher their approval rankings. In this election, the more unpresidential people act, the better they end up doing. One would expect that everyone wants a president that acts dignified. Why being wildly uncivil works in your favor (right now) It’s more about affiliation and group membership than ideology. Research shows that, when it comes to politics, people often feel the same way they do towards a sports team. That’s what makes conversations about politics so difficult. They also fall prey to c onfirmation bias-looking for all the evidence that confirms their opinion, ignoring any contradictory evidence. The more they hear negative press, the more they like him, too, due to the backfire effect. When someone gives us evidence that we are wrong about a strong opinion we hold, it can actually make us feel stronger about it. What about Drumpf backers? Shouldn’t negative press change their minds? Nope. Why negative press makes supporters like their candidate more Whether we like it or not, Drumpf is getting far more publicity than any other candidate of either party. ![]() The mere exposure effect shows that seeing more of something can lead us to like it more. He is getting all the attention and-in terms of psychology-there is no such thing as bad press. He dominates all of our news and social media feeds. Yet in this case, the leading Republican candidate is someone many people love to hate-even Republicans! Yet he is doing so great! Why? As a consequence of all the animosity against him, this election is all about Drumpf. One would think that the leading candidate is also the most beloved. Why the leading candidate is someone everyone hates There’s some hard data to show why they happen. Yet despite the apparent craziness, these phenomena are more normal than we think. After all, everyone dislikes the leading candidate, the debates are uncivil, the candidate’s statements are often outrageous, and the most liked candidates have the lowest rankings. ![]() There’s no doubt this presidential race is absolutely wild.
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